Business Ethics in the Age of Big Data

Abstract

In the age of big data, businesses have unprecedented access to vast amounts of information that can drive strategic decisions, optimize operations, and enhance customer experiences. However, the power of big data also raises significant ethical concerns related to privacy, security, and the responsible use of information. This paper explores the ethical challenges and considerations that arise from the use of big data in business contexts. It examines issues such as data privacy, consent, data ownership, and the potential for discrimination. Through a review of current literature and case studies, this study highlights best practices and provides recommendations for businesses to navigate the ethical landscape of big data responsibly.